Perfect wine pairings to elevate any menu

Pair it! is the accessible sommelier restaurant owners use to sell more wine and delight their customers.
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Integrate our sommelier
into any dining experience

We built Pair it! to bring the world
of wine to more tables.

Pairing menus

Excite every bite with intelligent pairings

Create exciting wine lists and food pairings to meet the tastes of your guests. View wine pairings based on menu item, ingredients, palette preferences and more.

Add another dimension to your menu engineering

Elevate your customer experience with meaningful recommendations

Increase revenue per table

Cellar insights

Every vintage at your fingertips

Search your cellars for bottles paired with dish ingredients or customer preferences, and view stock levels with ease.

Track your best performing bottles

Gain valuable insights into your customers’ preferences

Stock your cellar with wines that complement your menu

Staff training

Give your servers superpowers

With accessible pairing summaries and bottle data, anyone can speak confidently about your wine list and make recommendations that your customers will love.

Make upselling easier for servers of all experience levels

Add depth to food and wine recommendations

Increase customer loyalty by saving guest preferences

POS integrations coming soon!